Apple and insurance coverage big Aetna have teamed up on an iPhone and Apple Watch app that gives rewards, together with a choice to earn a free Apple Watch, to members who interact in wholesome behaviors like getting the ordinary train and extra hours of sleep. The brand new app, dubbed Attain, additionally supplies Aetna members who join with nudges, equivalent to get an annual flu shot or take their remedy on time. The two firms have been working collectively since 2016 on the Attain app, which will probably be out there within the spring of this year.
Aetna, which merged with pharmacy giant CVS in November of 2018, serves tens of hundreds of thousands of individuals, making it a significant channel to bolster gross sales of Apple Watch. Those that aren’t enrolled in Aetna can entry an Apple Watch by way of different wellness packages, comparable to United Healthcare. However, Aetna’s is different in another key method, together with its concentrate on personalization and its relationship with Apple.
Apple has additionally made clear that well-being care is a crucial space for future development. The corporate has quite a lot of health-associated initiatives in progress, starting from the software program to gather medical info to biomedical sensors. Earlier this month, Apple’s CEO Tim Cook instructed CNBC’s Jim Cramer: “I consider, in the event, you zoom out into the longer term, and also you look again, and also you ask the query, “What was Apple’s best contribution to mankind?” It will likely be about health.”